Positioning Strategy

Crafting a Unique and Adaptive Positioning Strategy

Are you gearing up to introduce new offerings, navigate shifts in a competitive arena or embarking on a rebranding journey? The secret to achieving your desired positioning lies in a winning competitive strategy - your roadmap to success.

Collaboratively, we'll delve into your competitive analysis: what sets you apart? What are your strengths that make your organisation stand out from the crowd? We’ll team up to bring your strengths to the forefront, and craft your distinct selling point. From there, we will engineer together a customised market positioning strategy that bridges the gap between your present stance and your sought-after spot in your target markets.

Key Takeaways

  • Competitive Analysis Report

  • Creation of the Unique Selling Proposition

  • Winning Market Positioning Proposal

Programme format: 2 sessions of 3 hours each